Now the company (KFC) is advertising its bunless Double Down non-sandwich on the bottoms of sweatpants worn by female college students. Besides wearing the branded sweatpants, the women recruited to market this stuff will pass out coupons to fellow students.I think the Dollars and Sense blogger has let their own personal social preferences eclipse their business sense here. I mean, I don't have the market research, but I would imagine (having once been one) that college males are easily the best target demo for a sandwich in which two pieces of fried chicken form the bun of a bacon and cheese sanwich.
That being the case, I cannot imagine better advertising placement than on the backsides of college women. Faith in marketing - reaffirmed!